PRODUCT · DASHBOARD

The scouting workflow, in one view.

Review new finds, monitor the watchlist, catch momentum alerts, and open the artist profile when something needs a deeper read.

Who it is for

Anyone making decisions about which artists to track, sign, or watch.

A&R reps, managers, agents, supervisors. The dashboard is the room where new finds, active watches, alerts, and artist reads stay connected.

The problem

Seven platform dashboards. No single view.

Spotify for Artists, TikTok analytics, Instagram, distributor portals, label tools. Each shows you a slice. None of them tell you which artists across all of them are actually moving.

What it tracks

The signals that matter.

01
Stream velocity
Daily Spotify streams on the top song. Sortable, filterable.
02
Monthly listeners
Artist-level. Tracked over time, not just snapshot.
03
UGC counts
TikTok and Instagram video counts across the artist’s top 10 songs.
04
Social Score
Our proprietary blend of momentum, consistency, and engagement.
05
Scouting notes
Chad’s notes per artist. Why they’re here, what to watch.
06
Spike alerts
In-dashboard badges flag artists breaking pattern.
The method

Machines do the watching. I do the listening.

AI Agents · 24/7

The data layer.

AI agents fill the dashboard daily. New candidates land in a queue. Approved artists hit the main view.

Chad Hillard · Manual

The taste layer.

I write the scouting notes. The data layer is automated. The read on each artist is mine.

Inside the dashboard

The work surface itself.

The dashboard is now split around the actual scouting workflow: a review queue for new finds, a watchlist for active monitoring, an alert feed for momentum, and artist profiles for the deeper read.

Before The Data desktop dashboard showing a needs review queue, watchlist, current alerts, and selected artist metrics
Before The Data mobile dashboard showing new artists added this week
Main dashboard, desktop and mobile.
Before The Data desktop alerts screen showing recent artist signals and alert history
Before The Data mobile alerts feed showing recent artist signal alerts
Alerts feed, desktop and mobile.
Before The Data desktop artist profile showing streams, followers, UGC, social score, and artist notes
Before The Data mobile artist profile with TikTok, Instagram, Spotify, and UGC metrics
Artist profile, desktop and mobile.

See it for yourself.

Start a 7-day trial and see what BTD surfaces this week. Or join the free newsletter and read along first.

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